Pause + Reflection = Progress

Pause + Reflection = Progress

How was 2025 for you?

Have you had time to catch breath yet and to reflect on the year just gone? 

A lot of people I know they were running on empty by the time Christmas arrived and were looking forward to switching off.

Here’s a question I’ve been discussing at home this week “What were your three best decisions of 2025?”

I’ll share mine shortly, but here’s why I think this is such a simple and powerful reflection moment.

It's all Fake: Ambiguity on Steroids

Martin Lewis, The UK’s most trusted ‘money man’ has to put out videos disavowing social media ad scams as a fake AI-generated video is arguably found to be more believable than the real Martin Lewis.

If that doesn’t unsettle you, I don’t know what does.

I think the most unsettling part is not the scams or the technology.

It’s a quiet realisation that cues we’ve relied on for years, like a trusted face and a familiar voice are no longer reliable signals of truth.

Unintended Consequences - The Cost of Not Thinking Ahead 

In the 1980s, Athens was battling crippling pollution. Smog sat over the city and congestion was spiralling. 

Officials introduced what seemed like a perfectly sensible solution:

Cars with odd-numbered licence plates could drive on odd-numbered days, and even-numbered plates on even-numbered days.

For a short while, it worked. Traffic fell. Pollution dipped. Job done. Until it wasn’t.

You Can’t Outsource Your Thinking

Everywhere you look right now, it’s all about AI. Automation. Streamlining process. More efficiencies. From the Government to the Private Sector to the Third Sector. The world is about speed. Quicker answers. Quicker results. The pressure to move, to react, to get to the next thing.

I fear that in our rush to go faster, we often forget the one thing that allows us to go further.

Thinking.

Anthropic has launched Keep Thinking, its first major brand campaign for Claude.