Why Marginal Gains is only half the story
Marginal Gains. It’s such a compelling story. It sounds so sensible. Do 100 things 1% better and get 100% improvement. The Dave Brailsford logic from British cycling team has become a staple for how sporting analogies are applied to business.
Marginal gains though are only half the story. How I see marginal gains being used is in the daily activity - the tiny improvements every day. Nothing wrong with that, but it needs context.
